International Marketing analysis and strategy of a given product Essay

International Marketing analysis and strategy of a given product - Essay Example The business will involve itself in heavy marketing in order to create a long-term market presence among the low income and middle income customers. Trudea Services was planned in 2005 to be a part-time business venture. It has been asmall business designed to meet the needs of its clients and their pet family members. The company is located in Kikuyu and plans to expand to other towns in response to increasing demand for solar energy appliances. The company understands the value of ourclients money and provides highly effective and efficient solar energy appliances. At Trudea Services, we accept nothing but the best from our suppliers and ourselves. Trudea Services was founded by Joseph Kamau and Anthony Kimunya. The two co-own the company and will oversee the day to day management of company operations. However, the company will hire additional members of staff when it expands its operations. The company plans to invest more than 350,000 shillings in the purchase and supply of low cost solar energy appliances to middle income and low income households in Kikuyu. This is a long term project that is expected to last for more than five years depending on the market performance. The company seeks to make expansions into other markets by establishing branches in those areas including Wangige and Westlands. This requires adequate financing because the project is to be operated in the long run. Therefore, the company aims at maximizing on profits and using the proceeds to expand its operations. The business also plans to source for short term loans from a financial institution. This is a partnership business owned and operated by four individuals. Each of the partners has equal rights in terms of ownership and decisions making. The partners are involved in the company’s daily decision making and decisions are reached subjected to the majority support of the partners. The company is concentrated in a single geographical

Media Log Essay Example | Topics and Well Written Essays - 1000 words

Media Log - Essay Example There have been several improvements in the legal standing of the gay and lesbian community, however, it is in a slow pace. The laws concerning them are dragging in the legislation department to be approved. Although the society recognizes their existence, the gay and lesbian community now seeks to enjoy the same rights and privileges that the heterosexual people have. The Stonewall event commemorates and reminds the people the stand and the clamors of the gay and lesbian community, that they, too, are human beings who deserve a fair position in the society. They, too, are humans, and deserve to be treated as such. They, too, have rights the same as the heterosexual community. The gay and lesbian community deserves to be included in the many laws against discrimination and other laws that prevent them from exercising their rights. There is a need to further educate the lawmakers in revising laws in order to accommodate the needs and the rights of the gay and lesbian community. This article tackles the issues that the same-sex encounter in their plight to be accepted as legal partners, same as legal marriages of the heterosexual community. It brings out in the open the voices of the children of gay parents wherein they have also been in the middle of the fight towards their parents’ plea to legalize their marriages. The gay and lesbian community’s children insist that the same sex marriage will not only benefit adults but it will also provide the children equal benefits and privileges as the children from heterosexual marriages. The children’s worries center on issues of custody, financial aid and visitation rights. For example, there is no legal child support requirement in the event one partner leaves the child in care with the other. Another example cited is in the event when one of the gay parents is sick, the